This pillar focuses on the power of storytelling through short films and social media posts. These narratives will vividly convey how Aclima's data impacts the lives of residents affected by air pollution, making the invisible visible.

Youth are engaged as "Air Detectives" and are using Aclima's air monitoring technology to track air quality in their neighborhoods. Their efforts will be showcased through an interactive online map and a documentary, involving the community in understanding local air quality issues.

Collaborations with local celebrities, activists, and influencers will form the core of this pillar. Through webinars and podcasts, these platforms will delve into environmental justice, policy changes, and the real-life experiences of project participants.

A robust community and youth-led media and PR campaign will secure widespread media attention for the program and the critical issue of air quality in Westchester. It will emphasize the collective advocacy required to bring about solutions.